But the future of Artificial Intelligence at Apple is closer than we think. We tell you everything we know about creating an AI chatbot named “AppleGPT” that the brand could be working on.
Apparently, Apple is internally developing a generative AI chatbot known as “Apple GPT” to compete with OpenAI’s AI ChatGPT. This could significantly affect the future of AI at Apple, for the better.
The development of Apple GPT
There is an internal project within the company called “Ajax.” This project started in 2022 and uses Machine Learning to develop different machine learning projects. The generative AI chatbot “AppleGPT” would be one of them. A tool already being tested internally but Apple has no intention of launching it publicly, unlike other products.
It should be noted that this generative AI chatbot, AppleGPT, is still in the testing and development phase. Still, it has already been used to improve the search systems, Siri and the maps’ application. Apparently, Apple wants to keep the way AppleGPT works very safe. Employees need special approval to access this tool. The chatbot’s outputs cannot be used to develop features for customers.
Aligned with privacy concerns
Apple’s decision to only develop this generative AI chatbot internally could align with the company’s concern for good privacy and user data management. Apple wants to create its own tools instead of relying on other companies like OpenAI (from ChatGPT) because it allows them complete control over the generated data.
The development of Siri
The development and implementation of AppleGPT could also positively impact improving how Siri works. It could get Siri to incorporate new capabilities and improvements such as a better understanding of the user’s context and natural language. This would make the interaction with the voice assistant more fluid and natural. It could also help Siri generate more complete and accurate responses, something many users have been asking for a long time.
It would be okay if Siri received some improvements. The voice assistant still makes mistakes and has problems with requests and understanding, which is very annoying for us users who are used to the Apple ecosystem.
Although AppleGPT is not and will not be open to the public, Apple’s initiative in developing its generative AI shows a serious commitment to the subject. While demonstrating Apple’s determination to maintain control and privacy of user data. It will be exciting to see how the Ajax and AppleGPT project progress and how it helps improve the user experience on Apple devices.